Simply put, if you do not have a professional website these days, then you are not doing your best to reach your customers, or promote and therefore sustain and grow your business.
Your customer's habits are changing as to the way they do business, including their research and shopping. As the old saying goes, it's about doing business smarter, not harder.
If you do not stay with your customers, or better still, in front of them, and meet or exceed their needs and expectations, then you will lose them. Especially if your competition is taking the website smart path and you are doggedly sticking to the old traditional hard path.
FACT 1 - The Internet sells!
You only have to look at the impact on large retail chains - ever declining customers and therefore dropping profits.
Whether you are selling products or services or dispersing information, the growing trend towards internet usage cannot be ignored.
FACT 2 - The number of internet customers are growing!
More people are using the internet every day. This number is continuing to grow exponentially.
Even the larger retail stores, slow to embrace change, have conceded that they waited far too long in providing onbline shopping and have now readily embraced it, though they have lost a lot of ground to competitors that did.
Every year, the number of online buyers increases exponentially!
Your customers find it much more convenient to shop using the internet, rather than the time consuming hassle of running around during less spare time.
FACT 3 - Your Customer want convenience!
Customers will shop when it is convenient for them. This could be at work, during their break, or in the comfort of their own home. It is cheaper (no petrol), less hassle (no running around), convenient (at a time they choose) and more comfortable (at their computer and no pressure). So you need to take your business to your customers! A well designed professional website achieves this.
Prospective customers gauge YOUR professionalism by the look, feel and content of your website. You would not dream of building a shoddy reception area at your business premises.
FACT 4 - First impressions count!
Why? Because you want to create a good initial impression. Your website does exactly the same. So it is imperative that your site looks and feels professional.